Physicians are eminent and major audience for pharmaceutical sales. Their dependence on IT for collecting data and interacting services boosting PCD Pharma companies to re-design their marketing strategies. The marketers follow various strategies to promote the pharma product in the sector. The most common strategy or method is conventional marketing that includes free samples of medicare products.
Under conventional marketing, physicians get free samples of medicines or pharma products from sales person and distribute them among their patients. This is one of the oldest and most valued methods for promoting PCD Pharma products in locals. Physicians usually seek for free samples and are always in search of such sales persons to avail them. It is an effective promoting tool and accepted by everyone in the industry.
It is said that “not everything comes with just positive side”; this practice bounds physicians to make new prescriptions which are usually costly. It demotes the less expensive alternative drugs among the patients and facilitates them to purchase expensive PCD Pharma products.
Physicians are among the earliest adopters of mobile technology that was started from pages and beepers and then PDAs, tablets, mobiles and other handy devices that initiate patient health records and reference materials portability.
In the sector, when most of the physicians were adopting mobile technology, applications for the smartphone seem to be a turnkey solution for PCD Pharma companies.
Social media is another support for marketers to promote the pharma products among physicians. We all are aware that how impactful this social media is. It is one of the idle ways to make a global reach for PCD Pharma products. You must have noticed the significance of promotional ads on facebook, twitter and other platforms. It is because of the mass audience available online for variety of products.
In nutshell, it is clear that when marketers adopt conventional or latest tactics for promoting pharma products; their ultimate motive is to make the product available for patients. They use and make various strategies to bring the product in the market and enhance sales via different ways.
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